Every project is unique; this is why we do not use a cookie cutter approach in determining the appropriate research tools to employ.
We determine the research methodology based on the needs of the project with the understanding that cost is usually a constraint for our clients.
Sometimes, a thorough analysis of secondary research may be sufficient in gathering necessary insights. Other times we might need to carry out in-depth interviews, a focus group, a survey, or a combination of one or all of these. We make sure the goals of the research guide the chosen methodology.
Our Capabilities include, but are not limited to:
We are headquartered in Houston, Texas, and operate across the Americas, Europe, and Africa