Research Design


Every project is unique; this is why we do not use a cookie cutter approach in determining the appropriate research tools to employ.  

We determine the research methodology based on the needs of the project with the understanding that cost is usually a constraint for our clients. 

Sometimes, a thorough analysis of secondary research may be sufficient in gathering necessary insights. Other times we might need to carry out in-depth interviews, a focus group, a survey, or a combination of one or all of these. We make sure the goals of the research guide the chosen methodology. 

Research Capabilities


Our Capabilities include, but are not limited to:

  • Research recruiting 
  • Surveys – Online, Intercepts, Phone
  • In depth interviews – In person, Phone
  • Focus groups – Traditional, Online
  • User experience research, ethnography, usability testing
  • Product usability testing
  • Public opinion polling
  • Research report writing

We are headquartered in Houston, Texas, and operate across the Americas, Europe, and Africa